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The first is nanoe™ technology - a bespoke Panasonic breakthrough air purification and deodorization solution that monitors and inhibits the level of viruses present in the air. As a key part of the campaign, the company is showcasing two of its state-of-the-art solutions that help ensure good quality air at the Japan Pavilion at the Expo 2020 Dubai. Recent years, Panasonic has implemented a global campaign under the theme of " Quality Air For Life". It is therefore well placed to address the increased concern about airborne virus transmission driven by the COVID pandemic and the accompanying awareness of the need for clean, safe air. Panasonic has been focusing on this very issue for many years, and has developed a range of products that help improve and maintain air quality. How do we ensure that our air is, literally, fit to breathe - particularly in shared public spaces like schools, offices, hospitals and shopping centers? Yet while the average person consumes approximately 1.3 kg of food and the same amount of fluid every day, we each breathe in around 18 kg of air, along with all of the airborne bacteria and viruses it contains. When taking care of our health, we understandably pay attention to the quantity and quality of food we eat. While home appliances like refrigerators and washing machines have traditionally been the focus in this region, there is growing emphasis on the quality of something that is invisible - the air that we breathe. 192 countries are participating, each hosting their own booth showcasing solutions from their leading companies aimed at improving the convenience and quality of modern life under the theme "Connecting Minds, Creating the Future". Postponed by one year because of the COVID pandemic, the Expo - the first of its kind is held in the Middle East/Africa region - is running from October 2021 until March 2022. Panasonic is turning heads at the Expo 2020 Dubai.